Chocolate for Men

This is a new product, Chocolate for Men, by Nestle that appeared on the Bishkek shelves shortly before the holiday. Just to be rebellious, I bought one for my fiancé, then ate it. On the inside, it has little stamped pictures of women crossed out, like a no smoking sign on each square. It costs 30% more than the same amount of gender-neutral chocolate. I’d be very interested in hearing how and why Nestle came up with this idea.