Friday, December 22, 2006

Chocolate for Men

This is a new product, Chocolate for Men, by Nestle that appeared on the Bishkek shelves shortly before the holiday. Just to be rebellious, I bought one for my fiancĂ©, then ate it. On the inside, it has little stamped pictures of women crossed out, like a no smoking sign on each square. It costs 30% more than the same amount of gender-neutral chocolate. I’d be very interested in hearing how and why Nestle came up with this idea.

1 comment:

Brooke said...

I love Pocky, and my favorite kind is called "Men's Pocky" - apparently because they're covered in dark chocolate instead of milk chocolate. Go figure.