Snarky versus sincere

I recently saw a request for new bloggers and the announcement gave advice to potential bloggers. “Be snarky,” it said. “Sincerity might come back, but my guess is that it won’t for a long time.”

Come back? Did sincerity go somewhere without my knowing about it? What the heck does snarky even mean?

I looked it up. The American Heritage Dictionary describes it as:

1. Rudely sarcastic or disrespectful; snide.
2. Irritable or short-tempered; irascible.

Good news for those not in the mood for disrespectful or irritable writing. Sincerity hasn’t disappeared entirely. You can find some right here.